What is more important: the quality or quantity of backlinks?

What is more important: the quality or quantity of backlinks?

What is more important: the quality or quantity of backlinks?


Marketers all over the world claim that all you need for good SEO metrics is the quality of your backlinks. As long as you are linked to reputable sites, you don’t have to worry about the number of links. By default, your project will grow and evolve.

But is it really that simple? After all, in any thematic community, some are convinced of the importance of constantly increasing the number of links. They say that the number of backlinks you create is much more important than their quality.

Let’s try to understand and end this discussion once and for all. Or at least solve the problem until the search engines change their algorithms again.

First, let’s define what backlinks are:

Backlinks are active hyperlinks that point to your site from any other source. They may come from social networks and directories, but most often they come from blog posts and content from other sites.

Ideally, these links link the site to relevant pages in your niche and industry.

If you have a lot of high-quality backlinks, then your statistics might look something like this:

The dream of every marketing strategy is for backlinks to increase the site’s ranking and generate passive traffic. But should you focus on quantity or quality? Let’s talk about each of these strategies.

High-quality backlinks

What determines the quality of a backlink?

High-quality feedback is when your site is referenced by a reputable domain that is trusted by search engines. This trust is based on a set of reasons, which includes the quality characteristics of links, the age of the domain, behavioral, and several other factors. In other words, an authoritative domain is a resource that is trusted by both search engine robots and users.

Supporters of the importance of the quality of backlinks argue that the more reliable the site and the higher the domain authority, the more useful it is for your project to get a link from it.

To check the authority of a domain, you can use the Website Authority Checker service. It checks key parameters and gives a conditional rating from 1 to 100.

Here you can enter either your own URL or the URL of the domain from which you received the backlink. The latter option will give you an idea of how valuable the resulting backlink is.

As a rule, a rating from 60 to 100 is very good, 30-50 is normal, and below 30 are not particularly reputable resources.

To get high-quality backlinks, you should start by interacting with sites from your niche with indicators above 40 authority units.

Obviously, the effort required to get such links is very high. So the main question is: are these links worth your time?

Let’s take a look at their advantages and disadvantages and analyze several strategies that you can use to get them.

Why high-quality backlinks are good

They have a positive impact on building the rating of your resource. Such links do not harm the site in any way, they are reliable and do not threaten you with search engine sanctions.

As a result, they predictably improve the site’s ranking. The Backlinko team analyzed 1 million Google search results. The result of this study is shown below in terms of the impact of the authority of referring domains on ranking:


In other words, high-quality backlinks are profitable because you know what you’re getting. These links are sure to generate passive traffic for you. Isn’t this the main task of an SEO specialist?

Another advantage of high-quality links is that each of them improves your ranking. The higher the quality, the better the rating.

This article describes a detailed strategy for getting such high-quality links.

Why are high-quality backlinks bad?

If you are not working with a site of an already established business with an old domain and a high rating, then every high-quality link is just a huge time investment. Just for fun, ask yourself what you need to do to get a link from sites like Forbes, Lenta, or TechCrunch. For the average site owner, this task may seem impossible.

The main problem with high-quality backlinks: they are very valuable, but getting them is an extremely time-consuming process.

Generally, focusing on quality instead of quantity will generate a small amount of traffic.

Many marketers admit that they don’t have the time to create such links. And this is partly true.

In our blog, we talked in detail about ways to promote high-quality links. In this article, we will look at just a few ways that will allow you to create such influential links with relatively little time spent.


What is more important: the quality or quantity of backlinks?

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