The Complete Guide to Internal Website Optimization in 2021
Internal SEO can improve a site’s ranking, drive additional traffic, and convert more visitors into buyers.
We have reviewed countless tips and tricks to improve the site. You even paid (overpaid) a self-proclaimed “expert” to help you develop an SEO strategy that suits your business goals. But after all this, you realize: you haven’t done anything yet. You might be scared. Maybe not enough time.
Either way, when it comes to internal optimization, there is no excuse for delay. Internal SEO is entirely up to you. You determine what the theme and / or purpose of each page will be. Choose the target audience for this page and the keywords and phrases you want to focus on.
All you have to do is get started. We have created this guide to help you.
What is internal SEO optimization
Internal SEO components
Internal SEO checklist
What is internal SEO optimization.
Internal SEO is the process of optimizing various external and internal components of a website so that it ranks in search engines and generates new traffic. Internal SEO components include: content elements, site architecture elements, and HTML elements.
Google’s algorithm classifies a site based on three components: internal optimization, external optimization, and technical optimization.
Offsite optimization means working with social media, external links, etc. Technical optimization includes all components of SEO that are not related internally and externally e.g. structured data, website load speed, responsive design for mobile devices.
In this article, we’ll take a look at the elements of internal SEO optimization.
Why internal SEO is so important
Internal optimization is important because it helps Google gain insight into your site and understands the benefits you get from it for visitors and customers. It’s not enough to build and run a website – you need to optimize it so that Google and other search engines can rank and generate new traffic.
Internal SEO is also known as internal page optimization because the settings and changes you make can be noticed by visitors on the pages (whereas external and technical SEO elements are not always visible).
Every aspect of SEO is completely up to you. That’s why it’s important to get it right. Now let’s talk about the components of internal SEO.
Internal SEO components
- High quality page content.
- Page titles.
- Meta descriptions.
- Alt tag text for images.
- Structured markup.
- The URL of the page.
- Internal link.
- Mobile responsiveness.
- Website loading speed.
All components of internal SEO optimization fall into three main categories:
elements of the site architecture.
Below you will learn about the elements of each section.
Content elements are pieces of text and content on a site. In this section, we will mainly focus on creating high quality content that will benefit your site visitors.
Quality page content
Page content is the backbone of internal SEO. The first step in creating great content is choosing the right keywords and topics. Perform keyword analysis by doing a Google search to see what content your competitors and other sites are posting. You can also use tools (like Ahrefs, UberSuggest, and others).
Next, consider how the content on the page relates to the customer’s interactions with the business and the search goals of your site visitors. This will affect the way you use the keywords and the types of content you create.
Now is the time to write some content for your page or clean it up if you are doing an internal SEO audit. Here are some tips for writing high quality page content (some of the recommendations will be covered in more detail later):
- enter short and long key phrases to make them sound naturally.
- add interesting and relevant visual content;
- write for your unique buyer avatar;
- actively solve your audience’s problems;
- develop content that people will share and connect with;
- convert users to buyers by adding calls to action in offers and product description pages.
The content of the page is the most important part of the SEO process. Invest enough resources in developing high quality content and optimize it.
HTML elements are elements of the site’s source code. To view the source code for any browser page, click View “>” Developer “>>” View Code “from the top menu.
One of the most important parts of SEO is page titles on the site (also known as title tags).
Headlines tell visitors and search engines what can be found on the corresponding pages.
To ensure that the pages on the site are ranked according to the intended purpose, remember to add the necessary keyword to the page title.
Here are some tips for designing a title:
- When composing the title, try not to exceed 70 characters (according to Google update), otherwise
- the search engine will cut the title in search results. You can use up to 78 characters in mobile search results.
- Don’t overdo it with keywords. Search engines follow (and punish) sites whose content is unusually cluttered with keywords.
- Make the title relevant to the page.
- Do not use only uppercase letters.
- Include the brand name in the title, for example “The Complete Guide to SEO Optimization in 2019 on the HubSpot Blog”.