How to get high-quality backlinks
The first good way to get high—quality backlinks is to create an infographic with valuable information and a beautiful design.
Ask yourself two questions:
- What is particularly interesting about my industry?
- How can I create an infographic explaining all this?
You can develop an infographic yourself using Canva.
If you don’t trust your ability to create a beautiful and informative infographic yourself, you can go, for example, to Illustrators.ru, hire a low-cost designer and give him this task.
The next step is the most important one. Ideally, try to find blogs that are thematically similar to your site and may be willing to share infographics with their audience. Then send an email to the editors of these blogs to tell them about your infographic? and ask them if they’re willing to share it with their audience.
When they do, you will get a backlink from their site (if they are conscientious people, of course). And most importantly, you decide who will link to you when you send emails. This means that you can only choose high-quality projects.
The next strategy for creating high—quality links is a well-known technique-guest blogging.
It’s really very simple. Just go to Google and enter your niche with the word “blogs” at the end.
Then follow the link and determine which blogs you want to use for a backlink to your site.
The method of guest posting is described in this article.
If you want to find additional content sites, you can also use Followerwonkto to find out where people in your niche post articles.
Use multiple spellings and related phrases to find a more complete list of suitable accounts.
Then you need to perform analytical work on sorting. Take a look at bloggers ‘ websites: what content do they publish, how long have domains been registered, and what is their audience?
When the list of ad platforms is ready, don’t write a spam-like mailing list that is the same for everyone. Write more personal emails, especially to the owners of the ad platforms that you really want to get a link from.
Some of them will agree to publish your guest post, while others will not. However, over time, you will learn how to build such connections and will definitely start generating high-quality backlinks without spending too much time and effort.
The last way to generate high—quality backlinks is through content marketing. This is an effective way to generate high-quality backlinks. It is no coincidence that the number of people using this technology, including bloggers, is increasing every day.
The more high-quality content you produce, the faster you will gain popularity on the Internet. However, you need to trust the backlink system:
Of course, the number of friends and followers plays a big role in creating backlinks. But in the end, creating passive traffic is just a matter of time.
Here are a few factors that are important when creating content::
- The larger the content volume, the better your ranking. This is true for Google and Yandex (there are examples of sites that can keep the TOP in Yandex due to only one good content).
- Content with photos, videos, and images is always ranked higher than content without images:
In other words, when you write blog posts, don’t forget to accompany them with a sufficient number of images, and don’t be afraid of a large volume – this will only benefit your resource. This is exactly what the owners of the most popular sites on the Internet do.
So, the main advantage of high-quality backlinks is that they are reliable and trustworthy. The disadvantage is that it takes a long time to generate data.
Now let’s pay attention to the quantitative factor and find out why it is so important.
Number of backlinks
So, you already know how useful high-quality backlinks are for promoting your site, know about some of the problems associated with them, and how to create your own backlinks.
But why do many users continue to claim that the number of backlinks is much more important than their quality? Are they right? And if so, why?
Adherents of this theory, of course, do not mean obviously useless links from spam sites, they are more interested in links from resources with a low level of domain ownership and similar more reliable sources. Methods for measuring the reliability of links are quite relative, and today there is no single criterion. However, we can distinguish the main criteria for the “reliability” of an ad platform: whether it is ranked in the TOP by topic keys, or whether the site is visited.
Webmasters who adhere to this theory are less concerned with the quality of links and concepts such as anchor text and relevance and are more interested in simply getting a link. For example, they can take a backlink from such a site:
They will take it even with such a domain authority:
As a rule, such people have few connections and are very interested in establishing them. In pursuit of this goal, they end up creating a huge amount of traffic with a low level of commitment.
Such links are not always high-quality and, therefore, cannot provide traffic. But then how do these people get a lot of traffic? A discrepancy that we will have to sort out.
Advantages of a large number of backlinks
Let us consider only this point of view. Quantity is more important than quality.
You can’t deny the effectiveness of using links to rank a resource. In fact, the number of linked domains is directly related to the ranking of sites in search engines.
In most cases, when focusing on quantity, promotion is faster than when focusing on the quality of links.
It is also important to understand that ranking does not take into account the number of links, but the number of domains. That is, out of 50 links from one domain, only one is counted. So instead of links, you actually get URLs with links to your domain.
Therefore, we reformulate the thesis. A large number of domains is important.
In other words, focusing on quantity is far from a waste of time for a link-building strategy. Those who focus only on the quality of backlinks and do not care about their quantity are also wrong.
If implemented correctly, this approach can be extremely effective.
This means that you need to learn how to take advantage of a large number of links and at the same time eliminate their disadvantages.
And there are more than enough of them. This is discussed in the second thesis.
Why is the number of backlinks a bad thing?
Excessive concentration on the number of links will inevitably lead to a decrease in their quality, and this should also be constantly remembered.
With high volume, you run the risk of accidentally creating backlinks from spam sites, which in turn will damage your own SEO.
If you suddenly see that your site’s visibility has suddenly collapsed for no apparent reason, there is a high probability that your site has fallen under the link filter.
Check out this chart to see how much promotion with low-quality links can seriously affect your ranking.
Search engines claim that using low-quality links can lead to a decrease in the position of your site. To do this, search engines already have automatic algorithms for detecting “link spammers”. The graph shows a typical effect of reducing positions by the “penguin” filter (Google Penguin).
Yandex has a similar algorithm – Minusinsk. The logic of the work is similar, the results are sad for a specialist who decided to quickly increase links, ignoring the quality.
How do I get a large number of backlinks?
You can easily generate a lot of backlinks without paying attention to their quality, but without being afraid to catch the filter. We have already considered that not all methods are good.
In this article, I will not talk about black methods (doorways and mass placement of links on spam sites) but will focus only on current methods.
The first and one of the simplest ways is to add reviews to third-party websites that contain a link to your resource in the text.
Also, you can contact webmasters and offer them your product or service for free in exchange for mentioning you on their site pages.
This may take a little longer because you will need to find potential buyers for your products, send them, and request a backlink. But compared to the time it takes to get high-quality backlinks, the effect can come much earlier.
Another way to create links is to search for sites that have already mentioned your brand using the Mention service.
You can also use BuzzSumo:
Your task is to find sites on the Internet that contain references to your brand, but without a link to your resource. All you have to do in this case is send them an email asking them to add the link.
The vast majority of site owners will respond to your request and post a link because they have already indirectly advertised your business before.
So what is the best bet in the end: quality or quantity?
Alas, there is no universal recipe. For some types of virtual business, the promotion will be more effective through the quality of backlinks, while for others, it will be more effective through quantity. Most users, after repeated trial and error, eventually choose the Golden mean.
SEO professionals also act in the same way they play in the “center of the field”, looking for as many options as possible to get high-quality backlinks. This may not be the answer you were hoping for, but it is the only correct one.
Apparently, the debate between quality and quantity advocates will continue for a long time. Each side presents its own arguments, puts forward new hypotheses.
And while this war is going on, success is achieved by those who seek the truth somewhere in the middle. In fact, this is how most things work in our best of worlds.
We hope this article has helped you understand both link-building strategies and learn all about their strengths and weaknesses. This means that you are fully prepared to start generating passive traffic for your resource.