How does an SEO specialist get started?
Where does the optimizer start? Analyzing your site and planning your work on it.
- The specialist establishes a work plan (for a start, for 1-2 months), preferably concerning specific dates. Agree with the plan with you.
- The work should be described specifically and not rationalized. For example, the wording “Work to improve the visibility of the product catalog in search” would be bad. Because we don’t know exactly what to do.
- It would be more correct to list the work to be done. For example, like this: title optimization, h1 headers on the section pages of the product catalog, writing texts to describe the section pages, compiling a description.
If there is a point in the plan that raises the question “What exactly are we going to do?” Then that point needs to be finalized.
Of course, the terms specified in the plan cannot be observed exactly, but you (the client) will at least understand that it will take 10 working days to collect semantics, not a whole month, to prepare recommendations for improvements. priority on the site in 5 working days and 7 more for the analysis of competitors. It becomes clear what work needs to be done in the first month, what was actually done from it, and what was not done on time.
Important: It should be borne in mind that the work plan is approximate, that the specialist could not take something into account and therefore calculate the timing incorrectly. You should not mess up relationships, refuse to pay if only part of what was agreed has not been done, for example, only 10 semantics have been collected from 12 sections of the product catalog.
What about it?
If there is no work plan, there will be nothing to report to the interpreter. Without a plan, you can write anything like a report and it will work.
If you need even partial control, insist on a work plan and follow the plan. If in the process of working, the optimizer makes adjustments to the plan, he must necessarily agree on them. So that it did not turn out that all month, something was done that was not planned and that you (the client) did not suspect.
Reporting at least once a month. It needs to be concise and to the point, it’s not a story of how we tried – it’s a list of what exactly was done from the plan.
For example, a report might look like this:
|What was planned for the month||Made from planned|
|Collect semantic kernel for 12 sections of the product catalog.||
|Preparation of recommendations to a programmer to eliminate the main SEO flaws on the site.||Link to the document in Google dox with a list of all the necessary changes that the programmer needs to make to the site. The programmer has the right to comment, if there are any questions, let him write to the same file in the comments.|
|Work with the title and headings of the sections of the product catalog.||Work has been completed in all 12 sections.|
|Write 12 articles to describe the sections of the product catalog.||Made 10 articles, 2 on the way.|
If all of the previous points are a list of the work done, then here are the results of the work (what the work done led to).
Attached are screenshots of the monitoring service and Yandex. metric.
The preparation of the report does not require a lot of the entrepreneur’s time. But you will understand exactly what was planned.
The table below is an example. The format may be different. The main thing is that the report contains not only conclusions (the last row of the table above) but also a list of the work that has been completed. And there was an opportunity to verify the fact of this work.
Even with a report in hand, the client cannot always assess the quality of the work and whether it was actually done. But it’s better that way than without them at all. Reports, if any, can be shown to a third-party specialist if necessary and listen to their advice on the progress of the work.
Are reports required?
Not. You need a report to understand that the work is in progress so that you at least have some confidence that they aren’t just taking a subscriber from you.
What if he doesn’t want to?
The optimizer should not be afraid to show the work done. The persistence of reluctance to say exactly what was done for the money received raises suspicions of dishonesty.
It doesn’t matter whether the interpreter says it by saying: “I don’t work like that” or “I don’t want to waste time on nonsense that has nothing to do with work”.
It’s easier when you work with companies. They always have a connection in one form or another. Companies are also eager to send a bunch of Google Analytics screenshots with vague and incomprehensible explanations in report form. Especially companies that consist of one person.