Google Explains How To Use Headers For SEO

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Google Explains How To Use Headers For SEO

John Mueller of Google made it clear how a search engine uses H1, H2, HTML headers. This explanation shows the role of titles in ranking and how you should use them.

How to use header elements?

In a traditional conversation with webmasters on YouTube, one participant asked John how best to use headlines. First, there was a long intro on H1, H2, H3 and then the person asked:

What’s the best structure?

SEO Title Tag Information

historically the early 2000s, titles (H1, H2, H3) were a relevant ranking factor. To get a high ranking in the SERP, you had to place keywords in the header tags.

But this has long been an irrelevant tactic. Nevertheless, now placing keywords in titles is considered a classic technique for website optimization and promotion. It has become a habit, something that you do “automatically”, deposited somewhere on a subconscious level.

Look at the sites at the top of the search results. For just about all queries, you’ll see niche leaders who don’t use keyword header tags.

John Mueller dismisses the old SEO hypothesis

Mueller begins his answer by exposing the outdated SEO tactics of mechanically adding keywords to headlines. SEOs always think that title tags are a big ranking factor. John argues that headlines are overrated and shouldn’t have a lot of time, unlike many SEO professionals do.

Quote Müller:

I think in general the titles are a bit overrated in the sense that it is very easy … to get involved in a lot of theoretical discussions about what the optimal titles should be.

He goes on to explain that Google reads the headlines to understand what the paragraphs that follow them consist of.

We use headlines for research. But we use them to better understand the content of the pages.

It is also outdated to believe that H1 is a more important grading factor than H2, H2 than H3, and so on. The gist of the tactic was to put bigger keywords in high-level headers and less important keywords in lower-level headers.

15 years ago it really played a big role in the ranking. Now the situation has changed.


John Mueller explains:

So … this question … how to place the headings H1, H2, H3, and what their content should be, is not very relevant from my point of view.

It is clear that header tags can indicate hierarchical levels of information. For example, several H3 headers are subtopics of the previous H2. It is not a ranking issue. This is the correct organization of a web document.

What Mueller is talking about here is that this is a stale SEO idea: that one title is more important than another when ranking in search results.

The Correct Way to Use Principal Header Tags by analyst google

has spent a lot of time explaining that header tags should be used to reveal the essence of the web document in which they are used.

Here’s how Müller explains it:

That’s what we use these headers for. We have a big chunk of text or an image and a title in front of it. Maybe that title applies to that piece of text or that image.

In other words, it’s not to rank the page for the five keywords used in the title, but rather to get additional information about a specific text or image.

This helps us better understand how to present the user with a piece of text or an image that is on the page. This makes it much easier to find … the right queries that lead us to those pages.

So titles are no longer a ranking factor?

Titles have been a top 10 ranking factor for many years. But if you go to Google now and look at the search results, you’ll see that’s not the case anymore. By denying this fact, you are denying the existing reality.

The approach to using headers has changed. The correct version now looks like this: Headers and captions help search engines understand the content of the page.

Müller says that headline keywords aren’t necessary to rank:

that way your page won’t rank high because you have keywords in your headlines. It’s just that Google will understand your content a little better and can send you more users who are clearly looking for it.

Googling then comes down to explaining the correct use of header tags:

Obviously, there are several intersections going on here. Google understands your content better and ranks it better for the queries you cover. Because if you’re interested in a specific topic and you create content on it that you want to rank high with, then being able to better understand that content will help us a bit.

But that doesn’t mean that all of a sudden your page will rank # 1 for competitive searches just because you make your content easier for Google to understand.

Based on the above, I think it’s helpful … to pay attention to the individual headers on the page, but … don’t go too deep into all of these details and options, and instead try to find a way to do it. easier for humans and robots to understand the content and context of your pages.


  • Mueller explained that keywords in your headlines won’t necessarily improve your rankings.
  • Titles are useful for communicating the content of a piece of content.

It is important. Unlike 2003, when they were essential parts of search engine optimization, title tags are not valuable ranking factors in 2020. But they are still essential parts in conveying information on a web page. .


Google Explains How To Use Headers For SEO

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