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Entry pages or entry points to a site. We work with traffic, increase, distribute, increase conversion.

Good news my friends today we are going to talk about a very useful thing that in the right hands can give you good traffic and sales growth. It is such a thing as an entry page or an entry point to a site.

Finding these stats is pretty straightforward, just connect Yandex or Google Analytics metrics on the website, but I will tell you and show you where to find the information we need below. And most importantly, I will tell you how to use it.

Login Pages in Yandex Metric

Finding this statistic in the metric won’t be a problem, it can be found in the Content tab – Log in Pages.

Note that this statistic shows all transitions to your site from different sources, not just search engines.

You can tinker with the settings, manually select the pages to display statistics, the required time period, visual display options: a pie chart or line charts. Choose the option that will be the most visual and informative for you. For me, for example, the pie chart is best placed.

Yes, I almost forgot. For clarity, I recommend switching the display of the URL to a regular list, not a tree view, this is done here:

In this list you can also see the bounce rates of your popular pages, that is is an important point, more on that below.

And now I want to show my graph with the entry point statistics for the month:

And here are some interesting conclusions that you can draw by looking at the graph.

  1. With my traffic of over 500 people per day, the main source of that traffic is just a few popular pages. A little more than half is given by 3 items, that is, they bear most of the load.
  2. Another quarter of traffic comes from 5 less popular blog pages. You need to pay special attention to them – these are potential sources of good traffic, if you narrow them down, add relevance, optimize in order to promote them higher in the search results.
  3. And the rest – a quarter of the traffic, comes from different blog pages with a small number of visits.
  4. The main page only gets 6% of conversions, because I did not intentionally distribute weight to it and promote it, this is more applicable for commercial sites with a static main page.

I’m sure many young webmasters were surprised when they thought about why there were so few traffic entry points to the site when there were over 150 pages. In fact, a similar image will be seen on many news sites and blogs that do not promote paid promotion.

I also used to think that the best bloggers collect some traffic from almost all posts, naive =) Another thing is that the best bloggers know how to properly distribute and direct traffic from entry pages where they need it.

I also recommend that you take a look at the visitor’s map and see where visitors move further after the login pages. Do you need it to travel exactly there? Or, almost all of them stop visiting this page and don’t go anywhere else (this needs to be fixed).

Google Analytics Login Pages Google Analytics

can get confusing, especially for a beginner. These statistics can be found in the Traffic Sources – Search Engine Optimization – Log in Pages tabs.

At Google, these statistics will contain many interesting parameters, such as the number of impressions, clicks, their ratio (CTR), the average position in Google search. You can also set up an extra column – to show the country of visitors or the referral source, but for a full picture I suggest removing the extra column.

Don’t forget to set the desired period at the top.

Likewise, you can choose the visual display mode for statistics, graphs,%, etc .:

You can switch between Impressions and Clicks. In general, in my opinion, Google statistics are much more informative and functional, but also more difficult to configure and use – it will be easier to deal with Yandex.

Well, now about the most important thing – we have studied these numbers, but what does it give us and how to use it?

We use statistics from login pages – we increase traffic, increase conversion, etc.

  1. Distribute on the site and direct traffic in the direction you need. This is mostly done from the login pages, and not from the main one, as many people think. This is where you can increase sales and conversion by dragging the right links to the visitor flow, directing them to the pages you need (for example, to your course sales pages). information, or to the registration form)
  2. Improve promising pages that do not yet reach the top. These are the pages that represent about 20-30% of site visitors. This is where there is a great opportunity to increase traffic. We just make them more relevant and meaningful, add images, videos, expand the topic deeper, remove anything unnecessary, optimize in short.
  3. We improve behavioral factors – we make entry points as informative as possible, add videos and other interesting things to keep the visitor there longer. We also add some good links to interesting articles that don’t rank very well in the PS and drive traffic to the site.
  4. On these pages, it is desirable to have social buttons in order to enhance the SMO effect. Subject to all of the above points, the content should be interesting and have a social perspective – likes, tweets, etc. will appear. which will increase the number of transitions from social networks and may even achieve the effect of viral spread.
  5. of high bounce rates on popular pages. If you notice that you are having rejection issues here (they are over 20-30% in Yandex), you need to add relevance to the content so that visitors get what they came for. Thus, you improve the behavior and do not lose a visitor, as well as the possibility of increasing sales or getting a new subscriber.
  6. If you are using the site to make money, this is where you should place high-quality ads, banners, context, affiliate and referral links, etc. Don’t overdo it =) I also advise you to remove all unnecessary elements from these pages, not to sell links to them, and, in general, if possible, to remove unnecessary external transitions from them.
  7. If you know which pages are the most popular on your site, you will understand which direction to go. After analyzing these pages, you can understand why they have become popular and use these techniques in other articles.

 

 

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