9 Bad SEO Habits to Quit in 2021
As we enter the new decade, it’s time to say goodbye to some bad SEO habits. By harmful I mean those search engine optimization and promotion tactics that just don’t work, or worse, harm your sites. Here are the top 9 habits of this type. Better not to take them with you in 2020.
1. Create pages with similar content
Fortunately, this tactic is not as common as it used to be, but the problem arises from time to time even today.
Pages with similar content are usually created with the aim of achieving one goal: additional keywords. For example, duplicate pages on the store’s website with only the city name changed in the content.
Basically, you are creating shoddy pages which can harm the rest of the site.
2. Using Email Templates in Link
Building No one likes to receive spam, so why send it?
Link building in 2019 has become more of a marketing tactic, rather than a pure SEO tool. So you and I should do an audience analysis before creating any “promotional” messages.
Sending a generic email to someone asking for a link won’t do you much better. Send fewer emails, but take the time to research each recipient’s website and understand what might be of interest to their users or customers.
Also, do not use a general greeting such as “Dear Webmaster” or “Dear Website Owner“. Write the person’s name. And most importantly: check the names before submitting. From time to time, I receive partnership offers, in which I am called by a name other than my own. It pushes people away first.
3. Trying to solve any SEO problem with links
Yes, links still work. But these are just one of the many ranking factors. From a search engine’s perspective, a link is a signal of public approval, reflecting that a website contains valuable information.
However, problems arise when links are collected in unnatural ways, for example using all kinds of executions, directories, paid sites, and the like spam systems.
In the New Year, these aggressive link-building methods should be abandoned. When developing a link-building strategy, it’s best to focus on internet marketing tools that put users first.
4. Adding Unhelpful Content to the Site
You cannot optimize and promote your site without content. It is an integral part of SEO. Otherwise, search bots will simply not find you on the internet.
However, webmasters often add unhelpful content to their sites just to “improve SEO.” Don’t think about the fact that posting any kind of text isn’t enough to promote.
Try not to create tons of content for the sole purpose of increasing the number of pages on your site. Google and Yandex consistently preach quality content. And even if they haven’t, we still need to focus on our website visitors. Your material should be useful to people, solve their problems, and answer questions.
5. Ignore the Fundamentals of Internal Optimization
For years there has been speculation about the correlation between title tags on pages and search engine rankings. Whatever your take on this point, a good headline can turn a Yandex user into a user of your site (and even a customer, if you’re lucky).
Take the time to provide your headlines with the right keywords, but make sure your headlines are as compelling as possible. And don’t forget the subtitles inside the texts. After all, a person doesn’t just click on your site in the SERP, they also look at the content.
Optimized headlines show visitors that your page matches their request. And if the content itself is “not very good” then the user will at least be slow to find out.
6. Ignore technical issues.
Perhaps during my career as an SEO specialist, I haven’t done as many audits as many seasoned experts in the industry, but that doesn’t stop me from finding flaws that reduce the effectiveness of the site in search.
Content creation and link building are great. But if your website has technical problems, especially in commerce, there will be more opportunities for competitors to get around you.
The most common errors are:
- Bad redirects (redirect strings, 302 instead of 301, not using redirects).
- Slow loading of pages.
- Errors in the mobile version of the site.
- Duplicate content.
- Pages involuntarily blocked.
7. Neglecting Image Optimization One of the
Often overlooked SEO opportunities are images. As professionals in the field of website promotion, we need to use every little detail to show up in search results, including image optimization.
When adding images to your project, remember the filename and the “alt” attribute. Instead of the name “Screenshot (64) .png“, try including a keyword in the name that describes the content, such as “top-SEO-wordpress-plugin.jpg“.
As for the “alt” attribute, don’t overuse the keywords here, it’s better to describe the image itself.
8. Submit Poor Quality Reports
In closed Facebook groups, many business owners and marketing managers complain about poor SEO. The most common problem: the lack of understanding of the work done and the results. Since much of the promotion is not material, it’s important to create as much transparency as possible.
Be clear about your work in advance. Monthly reports should be understandable to anyone outside of the search engine world. Let the client see that client-side SEO is not some mysterious magic, but a list of specific jobs.
Provide data on key performance indicators (KPIs) related to your SEO efforts and numbers, numbers, numbers. Then the customers won’t leave and you won’t lose your job. And in closed Facebook communities, there will be fewer complaints about incompetent specialists.
9. Close your eyes to trends
SEO SEO is constantly changing. The fact that you are reading this article probably means that you are the one following the changes. Not keeping up to date with best practices, algorithmic innovations, and webmaster guidelines negatively impact your website promotion success.
One habit you should develop (and stick to) in 2020 is spending time every week (even daily) reading the latest news from the SEO world. Read industry blogs, follow the experts on Twitter, attend webinars and conferences to find out what’s going on in research.